This commercial creates a play on words using the brand's name "Sadia" with the spanish word "osadía", which means audacity; willingness to take risks. The result is something that sounds similar to "Audacity" and "Oh-dacity", but using the brand's name as a focus. It is centered on this concept because the brand, like it´s audacious consumers who innovate in cooking, Sadia had the "Oh-dacity" to change its looks to something new.